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Pilates franchise profile
4.8(1,833 reviews)
FDR register: superseded
Setup investment
$1,008,037 - $1,744,272
Ongoing fees
$127,500 - $994,000
Franchised outlets
3
+2 corporate
Term of agreement
5 or more years
Renewal: No

About Vaura

Vaura provides group fitness and exercise training centered on a proprietary reformer pilates system. The brand offers full-body conditioning classes that combine traditional pilates precision with athletic training techniques. Services are categorized into signature conditioning sessions and flexibility-focused classes, catering to participants ranging from beginners to advanced practitioners. These sessions are conducted in a studio environment featuring specific sensory elements such as neon lighting and curated soundtracks. The business model operates through brick-and-mortar studio locations. Revenue is generated via a tiered membership structure and flexible pricing options, including one-off sessions, monthly passes, and yearly class packs. The primary subscription model, known as Vaura Regulars, utilizes a weekly billing cycle based on class frequency. This membership structure incorporates consumer-focused features such as short-term contract commitments and the ability to freeze accounts for designated periods annually. Founded in 2024, the franchise is positioned within the health and fitness sector with a primary focus on the Australian market. The network comprises approximately nine units. The brand is associated with Vive Active and utilizes standardized business systems and trademarks to maintain consistency across its growing footprint of studios.

Currently operating in

NSW

Studios (9)

Other4
  • VAURA Pilates - Cross Street
  • VAURA Pilates - Joo Chiat
  • VAURA Pilates - Tanglin
  • Vaura Pilates - DIFC
NSW3
  • VAURA Pilates - Double Bay
  • VAURA Neutral Bay
  • VAURA Pilates - Brookvale
TX1
  • VAURA Pilates - Mueller
NY1
  • VAURA Pilates - Upper East Side

Recent milestones

  1. June 2025
    National expansion and franchise opportunities in California announced

    Vaura Pilates issues a press release from Austin, Texas, announcing national expansion and franchise opportunities in the state of California, positioning the brand to grow across the U.S. via franchised studios.

  2. Jan 2025
    Vaura Sydney named a Best Fitness Studio on ClassPass

    An Instagram reel celebrates Vaura Pilates Sydney being named a “Best Fitness Studio – Pilates Allegro – Best of ClassPass 2025”, reflecting industry recognition and consumer popularity.

  3. Jan 2025
    Expansion into multiple Australian states

    VAURA's Australian franchise operations expanded to provide group fitness and reformer Pilates across NSW, VIC, WA, SA, ACT, and NT.

  4. July 2024
    Global expansion partnership with Luxe Fit Pilates announced

    F45 Training announces that Vaura Pilates will expand globally through a partnership with Luxe Fit Pilates, with flagship Vaura locations planned for Dubai and Jakarta later in the year.

  5. July 2024
    Southeast Asia and Middle East flagged as next Vaura franchise regions

    F45 and Vaura communications state that with the Luxe Fit Pilates partnership, Vaura will expand into “key markets across Southeast Asia and the Middle East,” specifically noting Dubai and Jakarta as upcoming flagship studios, which will operate under the Vaura franchise framework.

  6. July 2024
    Planned entry into Southeast Asia and Middle East via franchise model

    Under the Luxe Fit Pilates partnership, Vaura is positioned to grow into key markets across Southeast Asia and the Middle East, explicitly cited as part of F45’s boutique fitness portfolio.

  7. June 2024
    Vaura identifies additional North American target markets

    Vaura listed Miami, Dallas, Phoenix, Toronto, and beyond as future expansion targets.

  8. June 2024
    Vaura announces second U.S. studio in Austin, Texas

    Vaura confirmed that a second U.S. location in Austin is set to open in summer 2024.

  9. June 2024
    Vaura opens franchise opportunities in California

    Vaura Pilates announced it is opening franchise opportunities in California as part of its 'rapid U.S. expansion'.

  10. May 2024
    F45 announces global VAURA Pilates expansion via Luxe Fit Pilates partnership

    F45 Training announced that VAURA Pilates would expand globally through a partnership with Luxe Fit Pilates, targeting key markets across Southeast Asia and the Middle East.

What Vaura customers are saying on Google

Love this place and all of the teachers. Incredible workout with great music and even better vibes. The cold eucalyptus towels at the end are a nice touch.

Verified reviewer

So lucky to have this gem in Mueller. I love the culture and the environment here. Every workout is challenging and fun.

Verified reviewer

Haleigh was so sweet !! She gave me a tour and accompanied all my needs. It was my first time here and she took good care of me. 10/10 experience she went above and beyond not to mention the signature smell in there smelled AMAZING. They have sweat towels cold towels as well. A entire vanity get ready station with hair dryers and hot tools. Also towels to shower ! Wow !! Lots of feline products and things to freshen up with. Thank you Vaura Pilates !

Verified reviewer

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Verified reviewer

Used to be a member of Club Pilates but not anymore. Nothing wrong with it but at Vaura I just feel I get more of a workout plus the vibes and environment are so much more fun. I love the mirrors all the way around and on the ceiling for checking form. The amenities are great too with the towels available to use if you are a sweaty beast like me in addition to the shower and restroom area with Drybar accessories. The nice cold aromatherapy hand towel that they give you at the end of each workout is amazing. It also smells so good at Vaura! Im so glad I found this place. Highly recommend.

Verified reviewer

I’ve been going here pretty much since they opened and I love it! If you go, I highly recommend going to Natalie’s class! She always goes out of her way to learn everyone’s names, tailor the workout to fit everyone’s needs, and give corrections as needed! Plus her workouts are hard which this future bride loves!

Verified reviewer

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