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Pilates franchise profile

Studio Pilates International

5.0(11,951 reviews)
FDR register: active
Setup investment
$486,927 – $677,527
Ongoing fees
Franchised outlets
152
+1 corporate
Term of agreement
5 or more years
Renewal: Yes

About Studio Pilates International

Studio Pilates International provides reformer-based Pilates workouts designed by physiotherapists for clients of varying ages and fitness levels. The franchise operates within the health and fitness sector, delivering exercise programs through a combination of physical instruction and a proprietary digital delivery system known as SPTV. These workouts are conducted in a boutique studio environment featuring custom reformer machines and hardwood flooring. The business model utilizes a storefront format situated within protected territories or approved premises. Revenue is primarily generated through group fitness classes, with operations supported by a highly systematized framework. A central component of the model is the use of audiovisual technology to provide real-time guidance during classes, which standardizes the workout delivery across the network. Franchisees also utilize a dedicated training academy to certify instructors and access centralized systems for payroll, bookkeeping, and performance tracking. Founded in 2011 and originating in Brisbane, the brand maintains a significant presence in Australia, which serves as its primary market. The network has expanded internationally to includes locations in the United States, Canada, the United Kingdom, Germany, China, and New Zealand. The franchise currently consists of approximately 135 open units with additional studios in development.

Currently operating in

NSWVICQLDWASATASACT

Actively seeking franchisees in

NSWVICQLDWASATASACT

Studios (76)

QLD36
  • Studio Pilates International Kenmore
  • Studio Pilates International Redcliffe
  • Studio Pilates International Springfield
  • Studio Pilates International Forest Lake
  • Studio Pilates International Hope Island
  • Studio Pilates International Arana Hills
  • Studio Pilates International North Shore
  • Studio Pilates International Coolum Beach
  • Studio Pilates International Jindalee
  • Studio Pilates International Oxley
  • Studio Pilates International Pelican Waters
  • Studio Pilates International North Lakes
  • Studio Pilates International Victoria Point
  • Studio Pilates International Buddina
  • Studio Pilates International West End
  • Studio Pilates International Hawthorne
  • Studio Pilates International Training Academy
  • Studio Pilates International Noosa
  • Studio Pilates International Springwood
  • Studio Pilates International Coolangatta
  • +16 more
NSW16
  • Studio Pilates International Dubbo
  • Studio Pilates International Surry Hills
  • Studio Pilates International Bathurst Street Sydney
  • Studio Pilates International Wollongong
  • Studio Pilates International Bowral
  • Studio Pilates International Glenmore Park
  • Studio Pilates International Neutral Bay
  • Studio Pilates International Northbridge
  • Studio Pilates International Mosman
  • Studio Pilates International Crows Nest
  • Studio Pilates International Narrabeen
  • Studio Pilates International Lane Cove
  • Studio Pilates International Zetland
  • Studio Pilates International Avalon Beach
  • Studio Pilates International Manly
  • Studio Pilates International Balgowlah
ACT6
  • Studio Pilates International Wright
  • Studio Pilates International Tuggeranong
  • Studio Pilates International Manuka
  • Studio Pilates International Braddon
  • Studio Pilates International Belconnen
  • Studio Pilates International Gungahlin
VIC5
  • Studio Pilates International Richmond
  • Studio Pilates International Bairnsdale
  • Studio Pilates International Essendon
  • Studio Pilates International Clyde North
  • Studio Pilates International Armadale
SA5
  • Studio Pilates International Unley
  • Studio Pilates International Henley Beach
  • Studio Pilates International Flinders Park
  • Studio Pilates International Gawler
  • Studio Pilates International Norwood
WA4
  • Studio Pilates International Applecross
  • Studio Pilates International Claremont
  • Studio Pilates International Mount Lawley
  • Studio Pilates International West Leederville
Other3
  • Studio Pilates International Wynnum
  • Studio Pilates International Southport
  • Studio Pilates International Everton Park
TAS1
  • Studio Pilates International Bellerive

Recent milestones

  1. Sept 2026
    Instructor Training Course in Buddina

    Studio Pilates International announces an instructor training course to be held in Buddina in September, allowing qualified instructors to teach in any Studio Pilates International studio.

  2. Sept 2026
    Instructor Training Course in Buddina (September 2026)

    Studio Pilates announces an instructor training course to be held in Buddina in September 2026, offering qualification to teach at any Studio Pilates International studio.

  3. Sept 2026
    Studio Pilates Buddina Instructor Training Course

    An instructor training course is scheduled to be held in Buddina in September, allowing qualified instructors to teach at any Studio Pilates International studio.

  4. July 2026
    Pilates & Pearls workshop with Perla Haus

    Studio Pilates Maroochydore announced a 'Pilates & Pearls' event on July 5th, combining a reformer Pilates class with a jewellery making workshop by Perla Haus.

  5. July 2026
    Pilates & Pearls workshop with Perla Haus in Maroochydore

    Studio Pilates Maroochydore announces a 'Pilates & Pearls' event in collaboration with Perla Haus on July 5th, featuring a reformer class and jewellery making workshop.

  6. July 2026
    Studio Pilates Maroochydore holds 'Pilates & Pearls' event

    Studio Pilates Maroochydore co-hosts 'Pilates & Pearls', an event combining a reformer Pilates class with a jewellery making workshop by Perla Haus, on July 5th.

  7. July 2026
    Pilates & Pearls Workshop at Studio Pilates Maroochydore

    Studio Pilates Maroochydore announced a 'Pilates & Pearls' event on Sunday, July 5th, combining a reformer Pilates class with a jewellery making workshop.

  8. June 2026
    Pilates Games Launch

    Studio Pilates announced the first-ever 'Pilates Games', a 100-minute Reformer Pilates class designed to challenge form, endurance, and strength, scheduled for June 27th.

  9. June 2026
    Amplify Challenge Pilates Games Event

    Studio Pilates is preparing for the Pilates Games, an End of Amplify Challenge event, scheduled for Saturday, June 27th.

  10. June 2026
    First Ever Pilates Games

    Studio Pilates will host its first-ever Pilates Games on June 27th at 1pm, a 100-minute Reformer Pilates class designed to challenge form, endurance, and strength.

What franchisees & customers say

Best Pilates studio in the area - It’s beginner to advanced friendly, the staff are always so kind and knowledgeable and will cater to your needs on the day! I can’t recommend them enough :)

Verified reviewer

Great instructors and reformer hours/sessions allow early starts for the busy worker. Parking is a problem so recommend coming in earlier if you are driving to secure on street parking .

Verified reviewer

I’ve just finished my Mat Pilates Instructor Course with Studio Pilates International, and wow — what an incredible experience. I did the course via Zoom and it was organised, engaging, and so well delivered. My trainer, Cara, was outstanding. Her knowledge, energy, and supportive attitude made such a difference, and she created a space where I felt completely comfortable to ask questions and grow and learn. I can’t recommend Studio Pilates enough. I’m so excited to continue my journey with them as I move into my Reformer Instructor Course in the next few months.

Verified reviewer

I’ve been to studio Pilates a good 2-3 months last year and even went back for 2 weeks this year and while I can say most instructors are wonderful and I can understand the video led classes the lessons itself are not great. Firstly price per package is outrages, there or no membership offerings and each package is on a tight schedule (however I will say the studio employees are happy to move usage deadlines if needed) Secondly I understand Pilates is not a cheap sport BUT for the price you are paying here you should at least get far more hands on corrections more clarity on workout contents prior to classes and even some options on levels of intensity… however you get none of this. (And they tell you to come in up to five times a week to see results, but every time you walk in, you have no idea which muscle group you’re supposed to be training, and most lessons really only focus on one group and minimally if at all target the other.You could end up working the same muscles over and over instead of training your whole body properly. Which happens a lot more then you’d think) I can understand the purpose of the videos for visual learners, but they can be really difficult to follow, especially when you’re lying down trying to look up at a screen. The classes move so fast that if you’re new, you end up spending half the session just trying to figure out what’s going on. And for the price they charge, it honestly feels like a rip-off. I’ve since started going to another studio where the instructors take a much more hands-on approach. They take the time to properly demonstrate exercises, correct form, and build progressions gradually. For all of that and honestly so much more support overall I’m paying significantly less. If it works for you, then hey it works. For what it’s worth most of the instructors are super sweet and encouraging.

Verified reviewer

Adele and the team are always so welcoming! There instructors are friendly and knowledgeable making sure my technique is on point so I get the most out of my workout. Can highly recommend them!

Verified reviewer

I highly recommend Studio Pilates International Applecross. The studio is modern, spotless and well maintained, with free parking and a fantastic range of class times from early morning through to evening. The instructors are friendly, professional, knowledgeable and motivating. They take the time to make individual adjustments and provide modifications where needed, making classes accessible for people of all fitness levels and those managing injuries. With a maximum of 12 people per class, it feels really personal. A welcoming and non-intimidating studio, highly recommended 🥰

Verified reviewer

Coverage & articles

Article · June 2026
Studio Pilates International — fast facts

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