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Pilates franchise profile

Strong Pilates

4.9(5,452 reviews)
FDR register: active
Setup investment
$343,400 – $570,115
Ongoing fees
$500
Franchised outlets
98
Term of agreement
5 or more years
Renewal: Other

About Strong Pilates

Strong Pilates is a health and fitness franchise providing high-intensity, low-impact exercise classes. The service combines traditional Pilates principles with cardiovascular and strength training. These programs are delivered through 45-minute sessions designed around 12-week movement cycles. The workouts utilize specific fitness technology, including custom-built equipment that integrates rowing and cycling mechanisms into a pilates reformer bed. The business model operates through boutique physical storefronts. Revenue is primarily generated through class bookings and memberships managed via a proprietary mobile application. A key differentiator in the operational concept is the use of specialized hardware, specifically the Rowformer and Ride machines, which allow for simultaneous resistance and aerobic activity. The training sessions are further supported by trackable data programming to monitor participant progress. Founded in 2019, the brand originated in Australia and has since expanded its geographic footprint to include over 100 locations globally. The network maintains a significant presence in its primary Australian market, with approximately 66 units reported in recent registry data. The franchise targets the group fitness sector, focusing on a community-based studio environment.

Currently operating in

NSWVICQLDWASATASACT

Actively seeking franchisees in

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Studios (66)

NSW19
  • Strong Pilates Roselands
  • STRONG Pilates Wetherill Park
  • STRONG Pilates Gladesville
  • STRONG Pilates Penrith
  • STRONG Pilates Leppington
  • Strong Pilates Alexandria
  • STRONG Pilates Engadine
  • STRONG Pilates Tweed Heads
  • Strong Pilates Warners Bay
  • STRONG Pilates Rozelle
  • STRONG Pilates Miranda
  • STRONG Pilates Castle Hill
  • STRONG Pilates Broadmeadow
  • STRONG Pilates Pymble
  • STRONG Pilates Coffs Harbour
  • Strong Pilates Bankstown
  • STRONG Pilates Coogee
  • STRONG Pilates Byron Bay
  • Strong Pilates St Leonards
VIC15
  • Strong Geelong
  • Strong Pilates Geelong
  • Strong Pilates Balwyn
  • STRONG Pilates Maribyrnong
  • Strong Pilates Caroline Springs
  • Strong Pilates Heidelberg
  • Strong Pilates Port Melbourne
  • Strong Pilates Richmond
  • Strong Pilates Pakenham
  • STRONG Pilates HQ
  • Strong Pilates - Cheltenham
  • STRONG Pilates Ballarat
  • STRONG Pilates & Recovery Frankston
  • STRONG Pilates Essendon
  • STRONG Pilates Elsternwick
QLD12
  • Strong Pilates Springfield Central
  • Strong Pilates Maroochydore
  • STRONG Pilates Burleigh
  • STRONG Pilates Robina
  • STRONG Pilates Chermside
  • STRONG Pilates Ashmore
  • STRONG Pilates Lutwyche
  • STRONG Pilates Fortitude Valley
  • STRONG Pilates Southport
  • Strong Pilates
  • STRONG Pilates Springwood
  • Strong Pilates West End
WA9
  • STRONG Pilates Joondalup
  • STRONG Pilates South Perth
  • STRONG Pilates Rockingham
  • STRONG Pilates Scarborough
  • STRONG Pilates Highgate
  • STRONG Pilates South Fremantle
  • STRONG Pilates Innaloo
  • STRONG Pilates Secret Harbour
  • STRONG Pilates Clarkson
SA7
  • STRONG Pilates Modbury
  • Strong Pilates Kensington Park
  • STRONG Pilates Keswick
  • STRONG Pilates Port Adelaide
  • STRONG Pilates Somerton Park
  • STRONG Pilates Glen Osmond
  • STRONG Pilates Henley Beach
TAS3
  • STRONG Pilates Hobart
  • STRONG Pilates Eastern Shore
  • STRONG Pilates Launceston
ACT1
  • STRONG Pilates Braddon

Recent milestones

  1. July 2026
    Canberra Pilates studio closes days after offering EOFY sale

    A Strong Pilates studio in Canberra has abruptly closed its doors, leaving members with unused memberships just days after promoting an EOFY sale.

  2. June 2026
    CLOSURE: Strong Pilates Braddon

    Strong Pilates' Braddon studio in Canberra has announced its permanent closure, with a final community catch-up scheduled at Margot Café on 20 June.

  3. Aug 2025
    100th Studio Milestone

    STRONG Pilates reached its 100th studio milestone with the opening of the Garwood, New Jersey location at 406 South Ave. This marked the fifth STRONG Pilates location in the U.S.

  4. June 2025
    Global Brand Campaign Launch

    STRONG Pilates launches the 'More Than Pilates' global brand campaign.

  5. June 2025
    More Than Pilates Campaign Launch

    STRONG Pilates launches its 'More Than Pilates' global brand campaign.

  6. June 2025
    Launch of 'More Than Pilates' global brand campaign

    STRONG Pilates launches its 'More Than Pilates' campaign as it expands into 14 international markets.

  7. June 2025
    'More Than Pilates' global brand campaign launch

    STRONG Pilates launches a new global brand campaign titled 'More Than Pilates' aimed at disrupting the traditional Pilates industry.

  8. June 2025
    Global Brand Campaign Launch

    STRONG Pilates unveils the 'More Than Pilates' global brand campaign.

  9. Jan 2025
    Strong Pilates positions itself as a premium, tech-driven Pilates–cardio franchise

    Strong Pilates marketing positioned the brand as a premium, technology-enabled Pilates–cardio studio concept, centred on its custom-engineered reformer–rower machines and structured franchise support systems across Australia.

  10. Jan 2025
    Strong Pilates Promotes Itself as a Leading Hybrid Pilates–Cardio Franchise in ANZ

    By 2025, Strong Pilates’ regional marketing and franchise messaging describe it as a leading hybrid Pilates–cardio franchise with a network spanning multiple states in Australia and growing presence in New Zealand.

What franchisees & customers say

Absolutely love! The girls there are so welcoming and wonderful, they’ll make you fit right in!

Verified reviewer

Edit: in my second month or nearing 3rd now, loving it so much, such a wonderful group of people 💜 Well I did the trial deal first and knew after my first class that Strong Hope Island was where I was staying! The owner and staff/trainers are awesome and the classes are great, well good pain lol (iykyk) Its doesnt get boring either.

Verified reviewer

I spent three weeks in Byron Bay on holiday, and discovering Strong Pilates was such a pleasant surprise. The combination of cycling or rowing with the reformer is absolutely fantastic! What stood out the most was the care, attention, and dedication I received in every session. The team made me feel right at home from day one. Thank you, Strong Pilates! If I’m ever back in the area, I’ll definitely be coming back for more. 🫶🏼

Verified reviewer

Highly recommend! The studio is inviting, exceptionally clean and everyone is welcoming, kind and encouraging. The classes are always enjoyable and high energy. It is a great way to include cardio with reformer pilates!

Verified reviewer

Absolutely love Strong Pilates Maroochydore! The studio has such a supportive energy from the moment you walk in. The instructors are incredibly encouraging, motivating and make every class enjoyable no matter your fitness level. Highly recommend!

Verified reviewer

Absolutely love Strong Pilates, when relocating from Victoria I was so excited to know I had another strong studio to join! Just ticked all the boxes! Highly recommend giving a go!

Verified reviewer

Coverage & articles

Article · June 2026
Strong Pilates Braddon — closing announcement
Article · July 2026
Canberra Pilates studio closes days after offering EOFY sale

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