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Pilates franchise profile

Muse Pilates

4.6(779 reviews)
FDR register: active
Setup investment
$346,716 – $564,416
Ongoing fees
Franchised outlets
5
+10 corporate
Term of agreement
5 or more years
Renewal: Yes

About Muse Pilates

Muse Pilates provides Reformer Pilates services within the health and fitness sector. The brand delivers a variety of 50-minute, low-impact group workouts, including fundamental, advanced, and high-intensity interval training (HIIT) sessions. Specific class types include Rebound, Stretch & Release, and targeted sessions like Booty Burner. The service is designed to accommodate individuals of varying experience levels, ages, and fitness backgrounds through an inclusive instructional approach. The business model operates through boutique physical studios equipped with specialized reformer beds. Revenue is primarily generated through recurring memberships, class passes, and introductory offers for new clients. Operational standards focus on small class sizes to facilitate individual attention and modifications from instructors. Additionally, the brand maintains a partnership with Spicy Pilates Instructor Training to provide online certification courses for aspiring pilates professionals, covering anatomy, repertoire, and practical hours. Founded in 2023, the franchise has expanded to a network of approximately 22 units. The brand primarily serves the Australian market, with a geographic footprint concentrated in New South Wales, Queensland, and the Australian Capital Territory. Most studios are located in suburban retail hubs or lifestyle precincts to ensure accessibility for residential and professional clientele.

Currently operating in

NSWQLDACT

Actively seeking franchisees in

NSWQLDACT

Recent milestones

  1. June 2026
    June 2026 Winter Challenge

    Muse Pilates launches a fitness challenge requiring members to complete 16 classes in June.

  2. May 2026
    June 2026 Winter Challenge

    Muse Pilates launches its first challenge for 2026, inviting members to complete 16 classes in June for a chance to win prizes like unlimited memberships and gift bags.

  3. May 2026
    International Pilates Day

    Muse Pilates celebrates International Pilates Day, highlighting its community aspect and the studio as a home for members.

  4. Mar 2026
    Lauren Ruff becomes Owner of Muse Camperdown and Warners Bay

    Former Financial Controller Lauren Ruff officially takes over as franchise owner for the Camperdown and Warners Bay studios.

  5. Mar 2026
    Lauren Ruff becomes owner of Muse Camperdown and Warners Bay

    Lauren Ruff, formerly a Financial Controller for Muse, becomes the new franchise owner of Muse Camperdown and Muse Warners Bay studios.

  6. Jan 2026
    Spicy Pilates instructor training program

    Muse Pilates founder Allana Ford launches Spicy Pilates, an instructor training program built to equip instructors with the skills studio owners value, leveraging her experience leading 14 studios.

  7. Jan 2026
    Launch of 'Spicy Pilates' Instructor Training

    Allana Ford launches an instructor training program based on experience from growing 14 studios.

  8. Apr 2025
    Gungahlin Studio Opening

    Muse Pilates officially opened its new studio in Gungahlin, ACT.

  9. Sept 2024
    Muse Pilates Campbell Studio opening

    Muse Pilates highlights its Campbell Studio, describing it as a hidden gem and tranquil space in the heart of the neighborhood.

  10. Sept 2024
    Opening of Muse Pilates Campbell

    The Muse Pilates studio in Campbell is officially opened as a new location.

What franchisees & customers say

Thoughtfully designed space! Friendly and engaging staff. Can't wait to take more classes! Oh and the cafe is a must whether you want a bite to eat, coffee or a protein smoothie!

Verified reviewer

Highly recommend! I’ve tried many trial classes for different pilates studios within Canberra but the vibes were never right (hard to explain, but if you know that gut feeling, you know). After my 4 lesson trial pack finished, I immediately bought a 50 class pack as they were having a deal on! The studio is new, clean and the class sizes were around 10 reformers, small enough so you get assistance, but not too small that you feel watched and uncomfortable as a newbie.

Verified reviewer

The best studio, really enjoyed every session. Highly recommend!

Verified reviewer

I’ve had such a great experience at my Pilates studio, and Kosi is truly an amazing instructor! Every class is motivating, challenging, and welcoming at the same time. Kosi pays close attention to form, encourages you throughout the workout, and makes every session feel personalized no matter your fitness level. I always leave class feeling stronger, energized, and more confident. The studio atmosphere is beautiful and positive, and the workouts are both fun and effective. Highly recommend taking a class with Kosi if you want an instructor who genuinely cares and pushes you to be your best!

Verified reviewer

As a first-time Pilates girlie, I can honestly say that Le' Muse Studio has been nothing short of amazing. Since joining, I’ve had the opportunity to learn new techniques, challenge myself in ways I never expected, and build both physical and mental strength. I’ve seen tremendous improvements in my overall strength, endurance, and confidence, and I’m excited to continue growing on this journey. My instructor, Kosey, is absolutely incredible. He consistently pushes me to reach my full potential while also providing the encouragement and support I need when things get tough. Even when my legs are shaking and I feel like giving up, he motivates me to keep going. I also want to give a special thank you to Chelsea, The face of Le' Muse. Her vision, passion, and dedication are evident in every aspect of the studio. She has created such a welcoming, uplifting, and empowering environment where everyone feels supported regardless of their fitness level. Her positive energy and genuine care for each client make Le' Muse feel like more than just a studio it feels like a community. I am so grateful to be a part of the Le' Muse family and highly recommend this studio to anyone looking to begin or continue their Pilates journey.

Verified reviewer

I've been working with Nina for several months now and have really enjoyed developing mind-body awareness, improving core strength and flexibility, and learning more about pilates. Nina brings a lot of positive energy and focus to each session, gradually building on prior work and attentive to personal goals. The studio is bright and airy and the variety of equipment allows for a nicely balanced workout.

Verified reviewer

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