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Pilates franchise profile

HIIT Pilates

4.9(188 reviews)
FDR register: active
Setup investment
$389,200 – $492,800
Ongoing fees
Franchised outlets
1
+3 corporate
Term of agreement
5 or more years
Renewal: Yes

About HIIT Pilates

HIIT Pilates is a fitness franchise that specializes in high-intensity interval training combined with reformer pilates. The brand provides 50-minute studio sessions designed to improve strength and movement through a hybrid exercise methodology. Serving a broad demographic ranging from beginners to experienced fitness enthusiasts, the business offers structured group classes, corporate wellness programs, and specialized 21-day introductory challenges that include nutritional guidance and trainer check-ins. The business model is primarily based on physical boutique studio locations with multiple recurring and one-time revenue streams. Income is generated through tiered memberships, casual class packs, and gift cards. A significant differentiator for the brand is its secondary business line, the HIIT Academy, which offers nationally accredited online teacher training for individuals seeking to become reformer pilates instructors. This educational component allows the franchise to capitalize on professional development within the fitness sector alongside its consumer-facing studio operations. Founded in 2024, the franchise operates within the Australian market with a network of approximately four units. The brand’s operational footprint is currently focused on boutique urban studios, emphasizing a supportive environment and professional instructor engagement. Its expansion into teacher certification suggests a growth strategy aimed at establishing standardized training protocols across its emerging network.

Currently operating in

NSW

Actively seeking franchisees in

NSW

Studios (4)

NSW4
  • HIIT Pilates Studio
  • HIIT Pilates Studio Surry Hills
  • HIIT Pilates Studio
  • HIIT Pilates Studio

Recent milestones

  1. June 2026
    Launch of a prize to win a trip away

    HIIT Pilates launched a prize where attendees have a chance to win a special trip away, incentivizing class attendance.

  2. June 2026
    Winter Schedule Update

    HIIT Pilates announces a new winter schedule, indicating changes to class timings or offerings for the season.

  3. June 2026
    Winter Schedule Unveiled

    HIIT Pilates announces its new winter schedule, encouraging members to stay active despite the colder weather.

  4. June 2026
    Winter Schedule Launch

    HIIT Pilates announced the launch of their new winter schedule across its studios.

  5. June 2026
    New Winter Schedule launched

    HIIT Pilates announced a new winter schedule, indicating changes to class timings or offerings.

  6. June 2026
    Introduction of Synergy Class 'Side Bend Series'

    HIIT Pilates introduced a new 'Side Bend Series' exercise, a short box burner, in their Synergy classes. The post detailed the exercise's steps and benefits.

  7. June 2026
    Introduction of Synergy Classes

    HIIT Pilates promotes their 'Synergy' classes, featuring 'Side Bend Series' exercises designed to increase heart rate.

  8. June 2026
    Strength Training as a Pillar of Pilates

    HIIT Pilates highlights that their founder, Carla, integrated strength training into every class six years ago, emphasizing its long-standing importance to the brand.

  9. May 2026
    21 Day Kickstarter Program Launch

    HIIT Pilates launches a 21-Day Kickstarter program designed for new and returning Pilates enthusiasts, offering classes, goal-setting, nutrition guide, and merchandise.

  10. May 2026
    Launch of 21 Day Kickstarter Program

    HIIT Pilates launches a '21 Day Kickstarter' program designed for new or returning Pilates enthusiasts, offering classes, goal-setting, check-ins, a nutrition guide, guest pass, and merchandise.

What franchisees & customers say

I’ve done 10 HIIT Strength Pilates classes with Bella now and can honestly say she’s one of my favourite instructors. Her classes are always challenging, super motivating, and really fun. She creates such a welcoming vibe and has the perfect balance of pushing you while still being really encouraging and supportive. There's no one else I'd rather see at 7am in the morning! I always leave her classes feeling stronger and accomplished. Highly recommend.

Verified reviewer

Really enjoying my experience at HIIT Pilates. The classes are challenging in a good way, and I always leave feeling stronger and more energised. The instructors are lovely and make the classes feel welcoming and supportive, no matter your fitness level. The studio itself also has a really nice atmosphere and never feels intimidating. Definitely a studio I'd recommend 🤍

Verified reviewer

Ive been to many Pilates classes but none quite like these, you get a full body workout you will never do normal Pilates again after a class here in Rosebery.

Verified reviewer

We recently did a corporate Pilates class at HIIT Pilates Studio Surry Hills, led by Candice, and it was fantastic. Candice created a really welcoming and energising environment, tailoring the session so everyone could get involved regardless of experience level. The class struck a great balance between challenging and enjoyable, and our whole team came away feeling stronger, refreshed, and genuinely energised. A special mention to Shirley as well, who was amazing to deal with—her communication was seamless and she made organising everything so easy. Highly recommend for any team looking for a fun and engaging group session!

Verified reviewer

I absolutely loved my time at HiitPilates! Shirley and the team created such a welcoming and motivating environment from day 1. The classes are well structured, challenging and so much fun- i could really feel myself building strength and momentum with every session. Shirley is an incredible instructor who genuinely cares about her client’s progress. She is encouraging attentive and always pushes you to do your best while making sure your form is on point. If you are looking for a studio that combines great workouts with a supportive community HiitPilates is the place to be. I cant recommend it highly enough- you’ll he hooked after your first class. Thank you Shirley, team for everything💪

Verified reviewer

Hiitpilates is the best Pilates in Sydney in my 15 years experience. No where else is as challenging with expert teachers and works you hard in a safe and supportive environment. Female owned and run business which is even more reason to support and love on them.

Verified reviewer

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