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Pilates franchise profile

HIIT Pilates

4.9(214 reviews)
FDR register: active
Setup investment
$389,200 - $492,800
Ongoing fees
-
Franchised outlets
1
+3 corporate
Term of agreement
5 or more years
Renewal: Yes

About HIIT Pilates

HIIT Pilates is a fitness franchise that specializes in high-intensity interval training combined with reformer pilates. The brand provides 50-minute studio sessions designed to improve strength and movement through a hybrid exercise methodology. Serving a broad demographic ranging from beginners to experienced fitness enthusiasts, the business offers structured group classes, corporate wellness programs, and specialized 21-day introductory challenges that include nutritional guidance and trainer check-ins. The business model is primarily based on physical boutique studio locations with multiple recurring and one-time revenue streams. Income is generated through tiered memberships, casual class packs, and gift cards. A significant differentiator for the brand is its secondary business line, the HIIT Academy, which offers nationally accredited online teacher training for individuals seeking to become reformer pilates instructors. This educational component allows the franchise to capitalize on professional development within the fitness sector alongside its consumer-facing studio operations. Founded in 2024, the franchise operates within the Australian market with a network of approximately four units. The brand’s operational footprint is currently focused on boutique urban studios, emphasizing a supportive environment and professional instructor engagement. Its expansion into teacher certification suggests a growth strategy aimed at establishing standardized training protocols across its emerging network.

Currently operating in

NSW

Actively seeking franchisees in

NSW

Studios (4)

NSW4
  • HIIT Pilates Studio
  • HIIT Pilates Studio
  • HIIT Pilates Studio Surry Hills
  • HIIT Pilates Studio

Recent milestones

  1. Feb 2027
    Phuket Retreat Scheduled

    HIIT Pilates announces a wellness retreat in Phuket, Thailand.

  2. July 2026
    Show Up Glow Up Challenge

    A six-week fitness challenge with prizes including a retreat in Phuket, a PeakMe wellness pack, and membership upgrades.

  3. June 2026
    Launch of a prize to win a trip away

    HIIT Pilates launched a prize where attendees have a chance to win a special trip away, incentivizing class attendance.

  4. June 2026
    Winter Schedule Update

    HIIT Pilates announces a new winter schedule, indicating changes to class timings or offerings for the season.

  5. June 2026
    Winter Schedule Unveiled

    HIIT Pilates announces its new winter schedule, encouraging members to stay active despite the colder weather.

  6. June 2026
    Winter Schedule Launch

    HIIT Pilates announced the launch of their new winter schedule across its studios.

  7. June 2026
    New Winter Schedule launched

    HIIT Pilates announced a new winter schedule, indicating changes to class timings or offerings.

  8. June 2026
    Introduction of Synergy Class 'Side Bend Series'

    HIIT Pilates introduced a new 'Side Bend Series' exercise, a short box burner, in their Synergy classes. The post detailed the exercise's steps and benefits.

  9. June 2026
    Introduction of Synergy Classes

    HIIT Pilates promotes their 'Synergy' classes, featuring 'Side Bend Series' exercises designed to increase heart rate.

  10. June 2026
    Strength Training as a Pillar of Pilates

    HIIT Pilates highlights that their founder, Carla, integrated strength training into every class six years ago, emphasizing its long-standing importance to the brand.

What HIIT Pilates customers are saying on Google

I had such a great experience at HIIT Studio Surry Hills! The studio is clean, welcoming, and has a really positive atmosphere from the moment you walk in. I took a Pilates class with Lou, and she was absolutely lovely. She explained everything clearly, paid attention to everyone's form, and created a class that was both challenging and enjoyable. I felt supported throughout the session. Already looking forward to my next class. Highly recommend both the studio and Lou if you're looking for a high-quality Pilates experience!

Verified reviewer

Thanks for such a strong strength class Yas! Loved the upper body sequence. Well programmed with regards to resistance + muscles targeted. What a beautiful, light filled spacious studio as well!

Verified reviewer

The difference between a good Pilates studio and one that you keep coming back to is very much driven by its instructors. The Team of Instructors at HIIT Surry Hills are top class - there’s a lot of heart in what they do and it definitely shines through in the well curated classes and their pursuit of lifelong learning in this space. Give it a go, it’ll probably be the most efficient and effective 50 minutes of your day! Oh, they’ve got an awesome playlist too! :)

Verified reviewer

I’ve done 10 HIIT Strength Pilates classes with Bella now and can honestly say she’s one of my favourite instructors. Her classes are always challenging, super motivating, and really fun. She creates such a welcoming vibe and has the perfect balance of pushing you while still being really encouraging and supportive. There's no one else I'd rather see at 7am in the morning! I always leave her classes feeling stronger and accomplished. Highly recommend.

Verified reviewer

Really enjoying my experience at HIIT Pilates. The classes are challenging in a good way, and I always leave feeling stronger and more energised. The instructors are lovely and make the classes feel welcoming and supportive, no matter your fitness level. The studio itself also has a really nice atmosphere and never feels intimidating. Definitely a studio I'd recommend 🤍

Verified reviewer

Attended Carla's class today and the flow was one of my favourite so far. It was slow and controlled, really allowing you to focus on form, engage in right muscles, and feel every movement. Definitely left feeling challenged in the best way!

Verified reviewer

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