Back to comparison
Pilates franchise profile
4.9(487 reviews)
FDR register: active
Setup investment
$249,800 – $266,100
Ongoing fees
$19,400 – $73,200
Franchised outlets
5
+3 corporate
Term of agreement
5 or more years
Renewal: Yes

About Fluidform

Fluidform is a boutique health and fitness franchise specializing in a specific method of Pilates. The brand provides a range of services designed for varying physical needs, including postural analysis, injury rehabilitation, athletic performance enhancement, and pre and postnatal support. Instruction is delivered through a variety of formats such as reformer sessions, mat work, Swiss ball exercises, and specialized studio programming utilizing equipment like the Wunda Chair and Cadillac. The service model emphasizes individualized attention through small group classes, private sessions, and duets to ensure technical accuracy for each participant. The business operates through a physical storefront model, typically requiring 180 to 200 square meters of floor space. These facilities are designed with multiple zones to allow different class types to run concurrently. Revenue is primarily generated through in-studio memberships and class packages, supplemented by a global digital presence via an online platform. Franchisees receive operational support spanning studio setup and daily management, alongside mandatory instructor skills development. Established in Australia in 2012 by Kirsten King and transitioning to a franchise model in 2020, the network comprises approximately seven units. The brand maintains a primary market presence in Australia, with expansion efforts focused on major metropolitan hubs including Sydney, Melbourne, Brisbane, Adelaide, and Perth.

Currently operating in

NSWVIC

Studios (7)

NSW5
  • Fluidform Pilates
  • Fluidform Pilates
  • Fluidform Pilates
  • Fluidform Pilates
  • Fluidform Pilates
VIC1
  • Fluidform Pilates Malvern
QLD1
  • Fluidform Pilates

Recent milestones

  1. Mar 2026
    Ongoing partnership with Powerade for Active Water at studio

    Fluidform continues its partnership with Powerade, offering Powerade Active Water to clients for recovery after classes at the studio.

  2. Mar 2026
    Ongoing Partnership with Powerade for Active Water

    Fluidform Rosebery continues its partnership with Powerade, offering Powerade Active Water to clients for recovery after class.

  3. Mar 2026
    Launch of Pilates + Strength Fundamentals class

    Fluidform launched a new hybrid class, Pilates + Strength Fundamentals, combining 50% Pilates and 50% strength training to build muscle, improve bone density, and boost heart health.

  4. Mar 2026
    Launch of Pilates + Strength Fundamentals Class

    Fluidform launches a new class called 'Pilates + Strength Fundamentals', combining 50% Pilates and 50% Strength training to boost health and build muscle.

  5. Mar 2026
    Launch of PILATES + STRENGTH FUNDAMENTALS Class

    Fluidform launched a brand new class, PILATES + STRENGTH FUNDAMENTALS, combining 50% Pilates and 50% Strength training to increase bone density, boost heart health, and build muscle.

  6. Jan 2026
    Community Day Event with Gramme Espresso

    Fluidform hosted a Community Day event featuring a special timetable of classes and a pop-up from Gramme Espresso, offering free coffee and treats.

  7. Jan 2026
    Community Day and Sale

    Fluidform Rosebery hosts a Community Day featuring special timetabled classes and a popup coffee and treats bar by Gramme Espresso, along with a secret sale to kickstart the year.

  8. Jan 2026
    Competition with Gramme Espresso for 2026 Kickstart

    Fluidform collaborated with Gramme Espresso for a competition offering a 12-week unlimited reformer membership and 12 weeks of free coffee to two winners.

  9. Jan 2026
    Partnership with Gramme Espresso for Competition

    Fluidform partners with Gramme Espresso to offer a competition for two prize packs valued at $3,138, including a 12-week unlimited reformer membership and 12 weeks of free coffee.

  10. Jan 2026
    Fluidform + Gramme competition

    Fluidform partnered with Gramme Espresso for a competition to give away a 12-week unlimited reformer membership and 12 weeks of free coffee to two winners.

What franchisees & customers say

The Pilates instructors are super nice and very attentive. I’m a complete beginner, but they explain everything in detail and make it easy to follow along. Class sizes are very small too. Highly recommend for anyone new to Pilates :)

Verified reviewer

I've been looking for a new pilates home after moving from NY, and have found it at Fluidform. The studio classes are exceptional, and the space itself feels calm, elevated, and thoughtfully designed. I've been training exclusively in the studio classes with Jenny as her her knowledge of Pilates is so astute and masterful — she truly understands the discipline at a deep, granular level. She has been really key in helping me improve my posture, spinal alignment, and mobility, and alleviate my chronic back pain. I’ve become much more aware of my technique and shoulder positioning, and I feel noticeably less tension and more aligned in the way i stand. Also, love the hot reformer classes — they feel more gently warm and controlled rather than unpleasantly hot, which makes them both challenging yet still really enjoyable. Highly recommend this space for anyone wanting intelligent, technique-focused pilates in a beautiful environment - yet can still seek the hot girl pilates aesthetic.

Verified reviewer

Starting pilates at Fluidform Rosebery is honestly one of the best decisions I’ve made! The team is incredibly friendly and supportive, and the studio is always clean and welcoming. Highly recommend taking classes with Deyannah as she’s always attentive, encouraging, and makes sure everyone is working to the best of their ability. I’ve been attending for over 4 months now and can genuinely feel the positive changes in both my body and my mental wellbeing.

Verified reviewer

I love Fluidform Roseberry, the space is so clean, modern, and peaceful. The Instructors are lovely and very well trained, the classes really focus on controlled slower movements but they give amazing results I always feel stronger leaving their classes. Alicia is always such a lovely ambassador for the brand and I particularly love her sessions.

Verified reviewer

Fluidform reformer Pilates with Alicia is the best! She’s motivating and super friendly and helpful at correcting my posture to make the most out of a workout. The studio is exactly as in photos, clean & minimal. It’s well air conditioned and the beds/equipment are like-new condition, everything is well looked after. What I love the most is the small class size and the level of detail the instructors give you as live feedback/ direction. The Fluidform style is not about churning through a bunch of sequences- you really focus on the movement and do it properly. And breaking it down slower is often harder 🔥

Verified reviewer

Decided to try out Fluidform Pilates after it was recommended to me, and I’m so glad I did. The studio really focuses on form and technique rather than just getting through reps, which makes a huge difference in how effective the workout feels. The instructors take the time to personally check in with you before class, understand your condition, and adjust the exercises accordingly. I really appreciate the more tailored approach instead of a one-size-fits-all workout. Highly recommend if you’re looking for quality instruction and a more personalised Pilates experience.

Verified reviewer

Interested in Fluidform?

Add them to your shortlist and we'll coordinate an intro call with the franchise development team.