Pilates franchise profile

CorePlus

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4.7(336 reviews)

FDR register: active

Setup investment

—

Ongoing fees

—

Franchised outlets

+1 corporate

Term of agreement

5 or more years

Renewal: Yes

About CorePlus

CorePlus is a health and fitness franchise specializing in Pilates, yoga, and group fitness services. The brand provides a diverse range of studio-based classes, including reformer Pilates, mat Pilates, and various yoga disciplines such as hot strength, warm slow flow, and yin yoga. The franchise targets a broad demographic of fitness participants, offering specialized programming for different experience levels as well as specific needs like pre and postnatal care. The business model utilizes a brick-and-mortar storefront format, operating through a network of community-focused studios. Revenue is primarily generated through membership subscriptions, class packs, and introductory offers for new participants. A secondary revenue stream involves professional education through the School of Movement, which provides training for Pilates and yoga instructors. Operations are supported by a large pool of certified staff, with the network employing over 300 instructors across its locations. Founded in 2018, the franchise has established a presence in the Australian market with a network of approximately nine units. The brand maintains a concentration of studios in metropolitan areas, including locations in Richmond, Brighton, and Fitzroy North. As a participant in the health and fitness centers and gymnasia sector, CorePlus focuses on a hybrid wellness concept that combines physical strength training with mental mindfulness.

Currently operating in

NSWVICQLDSATAS

Actively seeking franchisees in

NSWVICQLDSATAS

Studios (9)

VIC9

CorePlus Blackburn - Pilates Yoga Reformer
CorePlus Geelong - Pilates Yoga Reformer
CorePlus Richmond - Reformer Studio 1
CorePlus Ocean Grove - Pilates Yoga Reformer
CorePlus Mitcham - Pilates Yoga Reformer
CorePlus Cheltenham
CorePlus Glen Waverley - Pilates Yoga Reformer
CorePlus Prahran
CorePlus Rosebud - Pilates Yoga Reformer

Recent milestones

July 2026
Benowa Studio Opening
CorePlus Benowa, a new Pilates, yoga & reformer studio, opened in Benowa on Queensland's Gold Coast.
June 2026
Hampton Studio Opening
CorePlus Hampton studio opened in Melbourne's bayside area.
Oct 2025
CorePlus Knox Studio Opening
CorePlus Knox studio opened with a broader fitness offering including red-light mat Pilates, group fitness, virtual classes, and 24/7 gym access.
July 2025
CorePlus Benowa Studio Opening
CorePlus reveals that CorePlus Benowa on the Gold Coast will open on 20 July as a locally owned studio co‑founded by Tiff and Sarah, extending the brand’s presence in Queensland.
June 2025
Hampton, VIC Studio Opening
CorePlus announces on Instagram that “CorePlus Hampton opens June 22,” promoting founding club memberships ahead of the launch of the Hampton, Victoria studio.
June 2025
CorePlus Hampton Studio Opening
CorePlus Hampton studio opened in Victoria, Australia.
May 2025
CorePlus Randwick Studio Opening
CorePlus announces via social media that CorePlus Randwick will open at 44–46 Belmore Road.
Apr 2025
CorePlus Eltham Studio Opening
CorePlus Eltham opened, adding another Victorian location to the franchise.
Apr 2025
Darlinghurst Studio Opening
CorePlus officially opened its new Darlinghurst studio in Sydney, marking a major interstate expansion and introducing Hot Mat Pilates, Reformer Pilates, Hot Strength, Hot Strength Cardio, and yoga offerings, including infrared-enhanced workouts.
Apr 2025
CorePlus Darlinghurst studio opening (first Sydney studio, NSW)
CorePlus opens its Darlinghurst studio, marking the brand’s official entry into Sydney and the New South Wales market.

What franchisees & customers say

Core plus Mitcham has the best vibe, instructors, classes and community. I’m so grateful I found such a wonderful studio ! The variety of classes and times is great and booking are made so easy with their high functioning app. A high level of professionalism is something difficult to find in all instructors yet here at Mitcham they are committed to providing the absolute best class each and every time. Thank you !
Verified reviewer

I was absolutely delighted to attend today’s yoga class. Coach Yumei was incredibly patient, attentive, and supportive throughout the entire session. Her instructions were clear and easy to follow, and I truly felt the depth of her professional expertise in every movement. She created such a calm and welcoming atmosphere that made it easy to relax and fully immerse myself in the practice. I left the class feeling refreshed, balanced, and grateful. Highly recommend her classes to anyone looking for a professional and nurturing yoga experience!
Verified reviewer

Been with CP - Glen Waverley for more than 3 years and always have good experience with the instructors. Friendly team always provided lots of challenges during classes and ask for feedbacks. Highly recommend!
Verified reviewer

CorePlus Mitcham is my favourite studio in the area. Parking can be a bit busy but not a big deal. Enjoy different level of pilates and yoga that I can choose. Staffs are super friendly and passionate. Highly recommended!
Verified reviewer

CorePlus Richmond is my fav pilates studio! The instructors are supportive, clear and motivating and the classes are challenging without feeling intimidating. The studio itself is beautiful and has such a good vibe. I always leave feeling stronger and more energised! Couldn’t recommend it more!
Verified reviewer

The team at Richmond are so incredibly welcoming, supportive and always happy to follow up with any queries. The classes are fun with upbeat instructors! I had such a positive experience with reformer classes throughout my pregnancy with the instructors being well trained to provide modifications where required. The studios are clean and the equipment is high quality! Highly recommend!
Verified reviewer

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